The Secrets of Test Design Strategies

Presented by Perry D. Drake at the Annual DMAW Conference and Expo, Washington DC, May 4, 2005



Learn the best ways to develop and execute test design programs and analysis for your campaings. Using actual examples and pertinent case studies, this hands-on session is guaranteed to provied you with new ways to evaluate your current programs and refine your testing models.

In particular, at this session you will learn:
  • How to ensure your samples are random and representative
  • When to "block" your test design
  • Why it is important to include the control package in your test plan
  • Why we must back test or retest control package changes
  • Why it is important to test for only meaningful package element changes
  • How to ensure our sample sizes are adequate

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